Web3 UX & Digital Wallets
Wallet onboarding, transaction flows, and Web3 interfaces.
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mostafa shafik
Visual Artist
I turn loose ideas into visual systems people can actually experience on screens, paper, products, walls, spaces, and sometimes things nobody thought needed designing yet.
Experience
Art Director
2025 — PresentGiraffe Solutions 🇪🇬
Lead creative direction across branding, campaigns, production, and spatial touchpoints.
Senior Graphic Designer
2023 — 2025Giraffe Solutions 🇪🇬
Built consistent visual systems for brands across print, social, digital, and real-world applications.
Brand & Content Designer
2021 — 2023The Blog — UAE 🇦🇪
Created social media content, campaign assets, and brand systems for The Blog and its clients.
Graphic Designer & E-Learning Designer
2020 — 2021Dolf Technologies / Saudi Arabia 🇸🇦
Designed e-learning content for Ministry of Education, Saudi Payments, Alfouzan Academy, and STC.
Freelance Visual Designer
2019 — 2020Independent Projects, Studios & Agencies 🇺🇸🇪🇬🇸🇦🇸🇪🇶🇦🇯🇴
Collaborated with clients, studios, and agencies on branding, social, print, and digital projects.
Education
Bachelor’s Degree in Advertising
2016 — 2021Faculty of Applied Arts
A foundation in visual communication, advertising, and design thinking that continues to inform my approach to building clear, purposeful brand experiences.
Graphic Design & Visual Communication
Information Technology Institute (ITI)
Hands-on training in visual communication, layout, and production.
Adobe PhotoshopAdobe IllustratorAdobe InDesign
Additional Professional Training
Creative Content & Concept Development
Creative concepts, content direction, and campaign narratives.
AI Tools for Design
AI-assisted ideation, exploration, and image-making.
CUBS Art Direction Course
Visual direction for cohesive brands and campaigns.
Tools
Photoshop
Illustrator
Premiere Pro
Figma
AI Tools
InDesign
After Effects
Creative Stack
Skills
Think
Build
Expand
Make It Real
Branding
ktleast brand identity
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The idea was bigger than a logo: KTLEAST wanted to look like the catalyst it claims to be. I brought K, T, and L — Knowledge, Transformation, and Leverage in the East — into one sharp, forward-moving symbol built around momentum, growth, and progress.
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ktleast brand identity
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Branding
twelve 25 brand identity
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Twelve Twenty Five turns annual strategy into quarterly action. I built a clean, corporate identity around that idea, using custom typography that reflects transformation and visually shifts after 75% — marking the final 25% as the point where planning turns into execution.
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twelve 25 brand identity
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Branding · Social media · UI & UX · Facades · Decoration · packaging · Fashion · sign system
haifa brand identity
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The challenge with Haifa was to make heritage feel alive, not archived. I built a contemporary Palestinian identity inspired by art, culture, traditional symbols, and visual memory — then turned it into a flexible world that could move naturally between exhibitions, events, fashion, packaging, and spaces without losing the meaning behind it.
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haifa brand identity
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Branding · Guidelines · Social media · UI & UX · Facades
home edge brand identity
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Home Edge needed to feel modern without becoming generic. I built the identity from pieces of its own environment — the shape of a home, the letters of “HOME,” Najdi architecture, the Tuwaiq Mountains, and the sharp geometry behind the word “Edge.” I then softened that structure with a more elegant typographic language, creating a brand that carries Saudi desert character into a contemporary, tech-driven world while still feeling distinctive in the architecture and façade space.
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home edge brand identity
Branding · Social media · Facades · Decoration · packaging · Fashion
elsayes brand identity
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El Sayes was already Egyptian to the core. The challenge was making that identity travel. I took the familiar visual language of authentic local food spots and simplified it into a bolder, more modern system — one that could fit new locations without losing the color, character, and street-born personality that made the brand feel like El Sayes in the first place.
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elsayes brand identity
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Branding · Guidelines · Social media · Facades · Decoration · instllations · packaging · Fashion · Landmarks
Owlstop brand identity
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I didn’t just brand Owl Stop — I built the world around it. Starting from the name, I imagined it as a magical road-stop market where fantasy, travel culture, and storytelling come together. I developed the full identity, directed the façade and interior atmosphere, and designed the product system inside the space so every touchpoint felt part of the same universe. The result is a place that feels less like a typical stop and more like an experience people step into.
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Owlstop brand identity
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Branding
onepoint brand identity
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OnePoint is a US-based professional services firm built around bringing Legal, Finance, and HR together under one clear system. I translated that idea into a single icon where three distinct paths move toward one shared point — expressing alignment, direction, and growth. The identity was designed to feel clean, modern, and strong enough for a large corporate presence, from everyday communication to the physical experience of the brand itself.
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onepoint brand identity
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Social media · Charachters · UI & UX · Koisks
build up socialmedia & app
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Build Up is an Egyptian sports-tech platform focused on digitizing and developing the sports ecosystem in Egypt. I worked with the brand across multiple touchpoints — from social media and campaign visuals to the design direction of the platform’s own application — helping shape a consistent visual system that could work across both communication and product experience.
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build up socialmedia & app
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Branding · Social media
sadufabrics brand identity
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sadufabrics brand identity
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Branding · Guidelines · Social media · Facades · Decoration · instllations · packaging · Fashion
motel 83 brand identity
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Motel 83 started as more than a visual identity — I helped shape the concept from the name up. Inspired by the roadside motels and neon culture of Route 66, I created a brand for a modern market and café built around the idea of the road stop, reimagined for Egypt’s increasingly desert-like highways. From naming and identity to art direction and interior styling, I worked across the full experience to make the place feel nostalgic, bold, and instantly recognizable.
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motel 83 brand identity
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Guidelines
saray culture&arts guidelines
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Saray is a culture and arts brand, but I didn’t want it to look overly serious or predictable. I built the identity around a more playful, expressive visual language — keeping the cultural depth, while giving the brand more energy, personality, and a stronger presence in a field that often looks too formal.
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saray culture&arts guidelines
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Social media · packaging
tummy healthy food social media
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tummy healthy food social media
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Branding · Social media
nash identity
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nash identity
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Branding · Guidelines · Social media
the blog socialmedia & guidelines
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Working with The Blog meant designing for constant change. As a Dubai-based marketing agency handling different brands and briefs, I created social media directions, campaign visuals, and branded content systems that could shift in tone and style while staying clear, consistent, and well art-directed.
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the blog socialmedia & guidelines
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Branding · Guidelines · Social media
ruhmakkah branding + socialmedia
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For Ruh Makkah, I translated the form of the Kaaba into a clean, symmetrical geometric icon for a religious travel brand. The challenge was to keep the identity spiritually grounded while giving it a modern, versatile look that could live confidently across different touchpoints and applications.
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ruhmakkah branding + socialmedia
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Events
saudi ministry of energy topex event direction
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For the Saudi Ministry of Energy’s annual event, I helped shape the visual world of the occasion — developing the event identity and theme, then extending it across print, décor, spatial elements, and every branded touchpoint throughout the experience.
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saudi ministry of energy topex event direction
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Social media · Events
football league - negom elmagal
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Nogoum El Magal started as a small Ramadan tournament, but I used it as a chance to test myself on a full sports visual system. I created the tournament’s identity from the logo onward, then carried it across match-day designs, team shirts, awards, billboards, ads, and awareness materials — building a consistent theme that made the whole competition feel bigger than its scale.
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football league - negom elmagal
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Branding · Social media · Facades
tito chicken identity
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Write a short brief about this project — the goal, your role, and what you delivered.
tito chicken identity
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Branding · Social media
cairo selfie identity
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cairo selfie identity
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Branding · Social media · packaging
sweet corn
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For Sweet Corn, my role went far beyond kiosk design. I worked on the brand across multiple touchpoints from kiosks tailored for different tourist villages, to the identity, printed materials, and social media direction. The goal was to build a cheerful, recognizable system that could adapt from one location to another while keeping the brand consistent, visible, and easy to remember.
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sweet corn
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Branding · Social media · packaging · Fashion
arab nights restaurant
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arab nights restaurant
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Branding · Facades · packaging
New Project
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For Cozy Choirs, I wanted the identity to feel as craveable as the product itself. I turned the two “C” initials into a churro-inspired symbol, then built the brand around fresh, energetic colors and a playful visual language. From there, I pushed the concept into the façade, interior, and full spatial direction, creating a system that could give every branch the same clear, recognizable world.
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New Project
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Branding
platform brand identity
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Write a short brief about this project — the goal, your role, and what you delivered.
platform brand identity
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sign system
Gates Prive Sign System
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For Gates Privé, I designed a complete signage and wayfinding system for the compound , from directional signs and environmental graphics to landmark pieces that become part of the place itself. What I enjoyed most was bringing back a sense of classic luxury that has slowly disappeared from contemporary architecture, then translating it into something refined, functional, and relevant to the way people move through the space today.
Gates Prive Sign System
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Guidelines
giraffe cowork identity&guidelines
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Giraffe Co-Work wasn’t just an identity project — it was a full brand experience. Alongside the visual identity and complete guidelines, I shaped the user experience and created clear operational directions for the team, helping translate the brand into how the space actually works. The concept blends a soft, floral and slightly romantic visual language with the focus, structure, and energy of studying and co-working — turning the identity into something people could actually feel inside the space.
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giraffe cowork identity&guidelines
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Charachters
super hive charachter
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Super Hive wanted a character that could become part of the agency’s visual DNA. I designed a half-digital, half-human figure from scratch — starting with sketches, building the final look and color treatment, then animating it into a bold, futuristic presence the brand could truly own.
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super hive charachter
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Social media · Events · instllations · Fashion
Fuel Up Platform
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Fuel Up Platform was built around the collision of two worlds: magic and speed. I developed a complete visual theme that blended cars, fuel, motion, and automotive energy with a more cinematic, magical atmosphere , then carried it across social campaigns, event-screen videos, interactive games, installations, and large-scale environmental graphics. I worked through the pieces from concept and design to production ready dimensions, including backdrops reaching up to 30 meters, while also integrating sustainability into the experience through recycling installations and separated waste systems. The result was a highly immersive event identity that people could see, play with, and physically move through.
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Fuel Up Platform
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Koisks
Koisks Designs
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I design kiosks and booths at different scales, always starting from the brand itself — its personality, customer flow, function, and budget. The goal is to create something that feels unmistakably on-brand while still being realistic to build, easy to operate, and smart with materials and space. Whether the budget is tight or flexible, I push the design as far as it can go without losing practicality.
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Koisks Designs
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instllations · Landmarks
ebny devolopments
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Ebny gave me the chance to make outdoor advertising do more than just display a logo. I designed interactive street installations built around the meaning of the name itself — “build” using construction-inspired forms that instantly connect the brand to real estate and invite people to engage with them. I then carried that direction across flags, print, and other brand touchpoints to keep the whole presence consistent.
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ebny devolopments
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Branding
Sweet Stop Identity & Facade
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Sweet Stop came in asking for a facade . I wanted to give them a brand. I built a bright, playful identity around bold color and instantly recognizable forms, then carried that direction into the storefront and the wider visual world. The idea was simple: don’t make something that only looks good once — make something people remember, photograph, and come back to.
Sweet Stop Identity & Facade
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instllations · Landmarks
total energies
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total energies
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Fashion
fashion
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Whenever a brand gives me the chance to design uniforms or wearable pieces, I usually take it. I like treating clothing as another brand touchpoint — something that carries the same identity, mood, and visual language into what people actually wear. From staff uniforms to merch and fashion pieces, I try to make every item feel intentional, stylish, and connected to the world of the brand.
fashion
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Branding
Giraffe xp lab IDENTITY lock&feel
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Giraffe XP Lab needed a visual world as playful as the games themselves. I built the direction around retro pixels, arcade graphics, and old-school Atari energy, then pushed it with bold neon colors and futuristic styling so it never felt dated. The result is a system that feels familiar, fun, and nostalgic , but somehow like it came from the future.
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Giraffe xp lab IDENTITY lock&feel
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Events
22 we mekameleen event
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The challenge with “22 we lessa mekameleen” was simple: the vision was bigger than the resources. I turned that limitation into the direction itself — building the event logo, visual theme, giveaways, screens, and full branded system, while using early AI tools to transform low-quality station images into cinematic transitions for the main video content. The final experience felt bigger, sharper, and more complete than what we started with.
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Events
Niezy Group Booth&event
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Nieazy Group came with one clear condition: keep the event logo close to the “22 We Mekameleen” style. So instead of fighting the reference, I pushed it into their own world — giving it a shinier, more metallic feel inspired by cladding and architectural finishes. I then built the rest of the event around it, from the booth and screen content to giveaways, uniforms, flags, and décor. I also created a 14-minute film that told the story of the group’s journey across 20 years, turning their history into part of the event experience itself. The real challenge was designing a full 16-meter booth as a 3D simulation for the first time, then watching that exact space get produced and built in real life.
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Niezy Group Booth&event
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Company profiles
saray company profile
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saray company profile
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Company profiles
giraffe solutions company profile
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giraffe solutions company profile
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Facades
FAcades
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At my previous company, I worked closely with the façade and cladding division, creating visual simulations for projects before execution and preparing the final production files once approved. The work ranged from small retail stores and commercial spaces to hospitals, institutions, and large industrial facilities. My role was to bridge the gap between design and fabrication — making sure the concept looked right on screen, worked with real materials, and could be built accurately on site.
FAcades
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Branding
ham
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ham
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Branding
New Project
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New Project